Implementing 36:12:3 in Your Market Center.  Discover what you need to know when teaching Lead Generation 36:12:3.

In this newscast, Doris Carlin, Bruce Hardie, and Jana Caudill talk about the elements of a Unique Selling Proposition and about building validity. In the example, Rick Geha explains a Unique Selling Proposition in his own words and top agents share theirs.

In this newscast, Bill Watson, Kurt Buehler, and Chris Heller discuss prospecting. In example one, Kurt Buehler explains how he approaches, connects, and asks for business, and in the second example, he delivers a script for prospecting around a listing.

In this newscast, Rick Brenkus, Mel Gentry, and Martin Bouma discuss the benefits of using a database. In the second part, Dean Poole walks you through the basic features of a Contact Management System program.

In this newscast, Doris Carlin, Bruce Hardie, and Jana Caudill talk about the "metwork" they've created, and what working with mets might look like. In the second part, learn all about the 8 x 8 and 33 Touch action plans to help you stay in contact with the people you know.

Mary Harker and Rick Brenkus discuss farming and the different types: demographic, geographic, and psychographic.

In this newscast, Ron Cathell and Mike Mendoza talk about the steps to prepare for an open house, as well as the open house itself. In one example, Ron Cathell discusses how he uses direct mail to generate interest in his open houses.

In this newscast, Bill Watson, Kurt Buehler, and Chris Heller talk about the benefits of prospecting FSBOs and expired listings as a form of lead generation. In the example, Dave Jenks talks about the differences between direct and indirect approaches.

In this newscast, Mary Harker, Mike Mendoza, and Boyd Brown discuss the benefits of agent-to-agent referrals. In the second part, learn how to manage referrals through the KW White pages.

In this newscast, Cindy Bagliletto and Rick Geha discuss the importance of converting leads to appointments. In the first example, Teri Brenkus walks you through a step-by-step script when calling a FSBO. In the remaining examples, listen as Cindy Baglietto converts leads to appointments and then explains her strategies.

In this newscast, Dave Jenks, Rick Geha, and Tony DiCello discuss the steps to living your goals. In the example, Rick Geha explains what a “Big Why” is and top agents share theirs.